Privacy Policy

This policy explains why and when we collect personal information about our website visitors, how we use it, the conditions under which we may disclose it to others, and how we keep it secure.

We respect your privacy. In order to provide you with relevant information and respond to your requests, we sometimes ask that you provide us with information about yourself. We commit that the information we collect is only kept for as long as necessary to assist you in the use of this website, or for our B2B sales and marketing purposes as described in this privacy notice.


What data do we collect?

Seamless Distribution Systems’ external websites (,,, allow us to collect information about your IP addresses and activities on these websites using cookies. Our websites also allow you to complete a form in which you provide us with certain personal data (name, e-mail address, phone number, title/position and company) so that we can contact you, to sign up for our newsletters, webinars or events, or to download material. Providing us with any such information is voluntary. If you have provided us with personal data, we may also collect other publicly available personal data (e.g. title/position or contact information) from publicly available sources such as LinkedIn or other commercial sources. We do not collect or process any sensitive personal data.

The methods we use to collect your data

We use the following technologies and third parties to provide content and applications on our websites. These services may collect or process your data automatically.

  • Cookies
  • Google Analytics
  • Google Ads
  • Google Tag Manager
  • SEMrush
  • SharpSpring
  • Trello
  • Hotjar
  • Facebook
  • LinkedIn
  • Twitter

We may receive information about you through automatic data collection technologies that collect statistical (non-personal) information about your equipment, browsing action and patterns including:

  • Traffic data
  • Location and IP address
  • Communication data
  • Resources accessed on the services
  • Operating system
  • Browser

How do we use your data?

We will process your personal data only for customer relationship management (CRM) and B2B sales and marketing purposes, including lead generation, lead nurturing and the distribution of newsletters.

We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.

Third-party data processing

Personal data may be processed in a country outside the country in which it is collected, including the United States, the European Economic Area, and the European Union.

We use the SharpSpring to process data for marketing purposes.

Processors will only process the data as instructed by us and are not allowed to process the data other than for the purposes for which it was collected.

In the event of any transfer outside of the European Economic Area/EU, such transfers take place in accordance with applicable European Union data protection rules under security conditions enabling the protection of the personal data.

Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which we have collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

A separate privacy notice that governs the processing of personal data applies to the Seamless Distribution Systems customer pages, accessible from our websites. If a support incident from a customer or an individual employee of a customer is submitted to us via our external webpage or other channels that we use for sales and marketing purposes, the information received will be forwarded to the correct internal site and be deleted from our sales and marketing systems as soon as possible.

Please contact us if you wish to know more about our data retention schedules.

Data subject rights

At any time, you may:

  • elect to unsubscribe from our newsletters;
  • request correction of any of your personal data;
  • submit a written, signed request to receive information about the personal data that we store about you and how we process it.

If you consider that our processing of your personal data may breach applicable legislation on the processing of personal data, a complaint can be directed to our Data Protection Officer. You may also lodge a complaint with the supervisory authority in your country of residence, or to our lead supervisory authority.  All contact details appear at the end of this policy.


What is a cookie?

A cookie is a text file that downloads and stores information about your visit to the device you are accessing the site from. The details of your previous visit are remembered for the next time you visit the website using that device.

Cookies help us improve the performance of the website as they remember your performance and can make adjustments based on your behavior and statistics. We sometimes place cookies on your device that help us serve relevant adverts to you when you visit other websites.

Types of cookies we use

We have listed the categories of cookies we use on the website and their function below.

Necessary cookies

These cookies are essential for the website to operate correctly and cannot be disabled without affecting the usability of the website. The law does not require us to ask consent to use these cookies and they will always be placed on your device when you use this website.

We delete these cookies where possible when you leave the website.

Functional cookies

These cookies remember the choices you make on our website, improving your experience. We use them to display recommendations for you based on your past activity on our website. Functional cookies may be required for actions such as watching a video.

Any data that these cookies collect is anonymized before being used for any other purpose.  We do not keep records of your data or track you personally, or monitor how you browse on other websites.

This information is not made available to other websites.

We also use third party cookies from companies such as Facebook and Twitter to allow you to share information via your timeline by liking or sharing content.

Analytics cookies

Analytics cookies are used to gather anonymous data on how you use our website. They look at what pages are the most popular, how long you stay on them, if and when you get an error message and other similar useful data that we use to improve how the website works and make information easier to find. This data is anonymous and cannot be used to track you individually.

Managing cookies

Most web browsers allow you to control which cookies are accepted via their ‘settings’ interface. Information on the most common browsers can be found here:

If the browser you use is not listed above, use the ‘help’ option on your browser to find out how it handles cookies, or visit the website you downloaded it from for more information.

Visit to find out more information about cookies.

The Interactive Advertising Bureau provides information about internet advertising and your privacy at

If you would like to contact us about cookies, please email us at

Managing functional cookies

Google provides information about their cookie and privacy policies including their YouTube service here

The Twitter privacy policy is available here

Managing analytics cookies

Google Analytics provides a browser plugin to prevent their analytics cookies being placed on your device: or you can use your browser settings to disallow analytics cookies.

Tracking email communication

We use SharpSpring to track our email communications. We do this to ensure that email correspondence is successfully delivered to a valid email address.

Technical and organizational security measures

Seamless Distribution Systems undertakes to take the technical and organizational security measures necessary to comply with applicable national legislation to protect your personal data.

Who has access to your data?

Our employees have access to your data when necessary to complete work on your behalf. We employ access controls in order to protect your data and will not sell or rent it to third parties. We do not share your information with third parties for marketing purposes.

Refer to the “third-party data processing” section for further information on who has access to your data.

Opt in

It is your choice to receive information from us. If you do not want to receive marketing communications, you can choose this option by ticking the relevant box when you complete the contact form on which we collect your information.  We will not contact you if you have selected this option.


We are committed to ensuring that your data is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the data we collect online.

Link to other websites

Our website may contain links to websites run by other organizations. This privacy policy applies to our website only. It is important to read the privacy policies of external websites. We are not responsible for the privacy policy and procedures of any external website.

16 or under

If you are aged 16 or under, please get your parent/guardian’s permission beforehand whenever you provide us with personal information.

Changes to this policy

This policy applies from the November 11, 2019 and is reviewed at least once a year. Individuals whose personal data is handled by Seamless Distribution Systems are notified of policy changes by email.

Data controllers

The data controller for the processing of personal data is:

Seamless Distribution Systems AB
Swedish company registration no. 556479-4562
Box 353, SE-10127 Stockholm

Personal data provided will be processed by the data controller but may also be transferred to affiliates within the group of companies controlled by Seamless Distribution Systems AB and/or to subcontractors of the Seamless Distribution Systems group. To the extent any personal data is transferred to a third country, such transfer shall be governed by internal binding corporate rules of Seamless Distribution Systems’ processor or the EU-US Privacy Shield.


How to contact us

If you have questions about this policy or about how your personal data is processed, or think that the data we hold may be inaccurate, or you wish to view or delete the data we hold about you or your organization, please contact our Data Protection Officer:

Seamless Distribution Systems AB
Attention: Sandipan Mukherjee

How to contact the appropriate authorities

As described further in this privacy notice we may process personal data received in more than one EU member state. Seamless Distribution Systems Group and its subsidiaries will when possible register themselves under the authority of the Swedish Data Protection Authority (Datainspektionen), as the place of central administration of Seamless Distribution Systems in the EU is in Sweden.


Contact details of the Swedish Data Protection Authority:

Swedish Data Protection Authority (Datainspektionen)
Postal address: P.O. Box 8114, 104 30 Stockholm, Sweden
Phone: +46 (0)8 657 61 00